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Enabling the future of clean power markets

EnergyTag is an independent clean energy non-profit. We pair deep technical expertise in round-the-clock clean power with policy advocacy to make electricity cleaner, cheaper, and more secure every hour, everywhere.

Explore Our Work

Our Strategy

Driving Clean Affordable Secure Power for All

We see a future where clean electricity powers our homes, transport, industry, and the digital economy. As demand grows, power must stay affordable and reliable. That means clean power around the clock, not just when the sun shines or the wind blows.
Incentives of the past do not create power markets of the future. Power markets and clean energy rules still reward cheap clean power at any time, not clean power when and where it’s needed. EnergyTag exists to change that. We push for incentives that reward round-the-clock renewables, clean firm power, storage, and flexible demand.

We advise governments in the EU, US and across Asia Pacific on how to enable round-the-clock clean power. Our work is grounded in deep technical expertise, including the open-source standard we developed for hourly electricity tracking. Starting from how the grid works hour by hour, we advocate for the changes needed to deliver round-the-clock clean power across entire economies.

The Problem

Power systems are changing faster than the rules that govern them. Solar and wind are now the cheapest new power in most markets, and renewables make up over 90% of new power capacity worldwide. Yet in many markets, gas and coal still sets the price in the hours that matter most.

Most markets and carbon accounting rules still balance supply and demand over a year, across vast regions. This lets companies claim they run on solar at night. It also hides the hardest and most expensive hours to decarbonize.

As the world electrifies, the race to build round-the-clock clean power will become the central economic race of our time. As demand grows, the cost of these outdated rules increases. The signal to invest in storage, flexibility, and clean firm power stays weak.

The Solution

Respect grid reality. When markets, grid rules, and clean energy claims reflect when and where power is used, they reward the resources that keep grids clean and bills low around the clock. Those who get there first will have more secure, cleaner, and more competitive economies.

Evidence from the International Energy Agency (IEA), Princeton, MIT, and TU Berlin shows that hourly matching drives deeper decarbonization and cheaper renewable integration. This is happening globally. For example, round-the-clock tenders in India which pair solar, wind, and storage.

We apply this expertise to the biggest questions facing power markets today:

Data centers and new demand: making sure new load brings new clean power, without raising bills for everyone else.
Affordability: showing which hours drive up prices, and how to cut exposure to volatile fossil fuels.
Batteries and flexibility: giving storage and flexible demand a clear price signal to show up when they’re needed.
Electrification: making clean electricity the cheapest choice for heat, transport, and industry.
Credible clean energy claims: hourly matching and Granular Certificates that link claims to real grid impact

From national legislatures to global standards bodies, our work helps shape the rules that decide how clean power is built, bought, and counted.

What We Do

Policy Advocacy

We work with policymakers to make sure growing electricity demand is met with new clean power.

Our evidence has shaped work such as the clean hydrogen rules in the EU and US. It now informs how governments approach data centers, industrial electrification and new demand.

Round-the-Clock Markets

We show how round-the-clock clean power markets can work in practice.

Our About Time dashboard tracks progress worldwide, and our research maps how markets from India to South Korea can get there.

Standards

We developed the open-source Granular Certificate standard for hourly electricity tracking. We also sit on the technical working groups for the Greenhouse Gas Protocol(GHGP), the Science Based Targets initiative (SBTi), and ISO, pushing for claims that reflect real grid impact.

About Us

The Future Is Happening

From Japan to India to the US, utilities, grid operators, and buyers are already matching clean power to demand hour by hour. These projects show what next-generation power markets look like in practice.

All Case Studies